Based on the principle of effortless ease, New York-based Araks is a collection of lingerie and swimwear designed to make women feel beautiful, beginning with the most intimate of layers in sensuous Italian fabrics.  Born out of a love for art, design and colour, Araks is for the modern intelligent woman who has an eye and appreciation for the finer details but is understated in her approach to style.  Araks’ devotees include Sofia Coppola and Michelle Williams, women who are achingly chic and forever cool.

Araks Swim is inspired by the same aesthetic and attention to color and fit that defines her lingerie collection. With it’s bold color palatte and streamlined silhouettes, the collection reflects the same concept of effortless beauty upon which all of her work is based.

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