Former fashion stylist Shelby Wild serves up California cool with Playa, a beach inspired line of botanical haircare products.  The collection's no fuss, natural ethos features shampoo with moisturizing coconut-derived surfactant, nourishing copaiba oil conditioner, blends of apricot, kukui nut, and sunflower oils for styling and texture. The Venice based line includes sea salt mist and a Pure Dry Shampoo that adds laid-back style to any texture. 

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