RtA, short for Road to Awe, is a denim-based collection designed by Eli Azran and David Rimkoh, a duo team based in Los Angeles. Inspired by rock ‘n’ roll and the grunge movement, the signature denim, leathers, t-shirts and statement outerwear is crafted with the singular purpose of joining contrasts: the feminine and masculine, urban and natural.

The RtA girl exudes confidence and is fiercely independent. What she wears is an extension of her thoughts, evolving and changing while never defining her. 

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