See by Chloé

Synonymous with the new mood of Paris, Chloé is a youthful design house with a feminine spirit. Directed by the great designers of today (Stella McCartney and Phoebe Philo), and currently under the creative vision of Clare Waight Keller, the diffusion collection See by Chloé is an ode to the south of France with a keen use of quality materials, expanding the line with a nod to its native French roots. 

Says Waight Keller, “Chloé speaks to me on so many levels – firstly because it’s feminine. I love the free-spirited, effortless attitude of the Chloé girl. For me, Chloé is about that fabulous piece you can wear so many different ways, and the spirit of confidence you have when you wear it. Most of all, it feels real. 

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